Around a quarter of people infected with a cold virus are fortunate enough not to suffer any symptoms. However, if you are one of the many unlucky ones, it is a source of frustration that festive events have to missed as you wait at home to feel better.

The cooler air in winter affects our first line of defence – the mucus in our nose which traps viruses and prevents them infecting our body. As the air becomes colder, the nose slows down this process and the viruses have a better chance of invading our bodies.

But, the fight is not over at this point and winter doesn’t have to mean battling with colds and flu. The immune system is our army of defence and there are key nutrients which can give it the support it needs to stop infections in their tracks.

HRI Coldcare is the first and only UK government registered THR (Traditional Herbal Registration) product with three times the immunity power. A unique formulation with a therapeutic level of Echinacea herb and 100% RDA of vitamin C and zinc in the daily dose. It gives you the convenience of three in one, to save you having to buy three separate products.

Vegan-friendly ingredients

The THR license guarantees the highest quality and safety on the market for this herbal medicine. The dose for adults is two tablets twice a day and the ingredients are vegetarian and vegan friendly. HRI Coldcare is available at ASDA, Sainsbury’s, Holland & Barrett, Morrisons and Superdrug. RRP £7.99.

Echinacea has been used around the world for hundreds of years for the prevention and treatment of the common cold, flu and other respiratory tract infections. It is often taken to prevent a cold ever taking hold but is also effective in shortening the duration and getting you back to enjoying life faster.

Vitamin C is one of the safest and most effective nutrients. It helps support and protect the immune system and when this system is healthy and functioning, we are less likely to experience the symptoms of a cold.

Support your immune system

Zinc is a clever mineral with many benefits. Crucially for cold symptoms, it activates T cells which control the body’s immune response, attacking infected cells. A lack of it can severely impair the immune system and make a person more vulnerable to disease and illness. Regularly taking zinc has been seen to reduce the frequency of colds and flu.

It has the added benefit of combatting skin conditions, such as eczema and acne and supports the production of collagen, which is required for skin repair and growth.

HRI Herbal Medicine are a family owned company with an innovative range of natural, herbal medicines and supplements designed to empower people to manage their everyday health. Their products work to both prevent health issues as well as dealing with a range of problems such as skin conditions, bloating, colds, liver function and low mood.Visit for more information.