The Duchess of Sussex Megan Markle has given her Instagram and As Ever website a new look
Meghan Markle has given her Instagram and As Ever website a brand new look just days after her son, Prince Archie’s 7th birthday.
The Duchess of Sussex, 44, replaced the black-and-white image of her laughing while wearing a white sleeveless plunging dress with a new image of her relaxing in a patterned armchair wearing blue trousers, a fitted white t-shirt and a delicate necklace.
The new photo sees the royal in a living room beside products from her line, including tea and shortbread cookies, while white flowers sit nearby on a side table and reflects the glossy, home-centered aesthetic Meghan has carefully crafted for her lifestyle brand, As ever.
Megan also posted a new As Ever promo video, highlighting some of her luxury lifestyle brand’s most popular offerings and featuring a sweet cameo from Prince Harry and showcasing a selection of her products. The stylish clip shows Megan in quiet luxury-coded outfits as she eats a raspberry, arranges a basket of flowers, sits on a kitchen counter, opens a jar of fruit spread and places a bookmark in a book.
As Ever’s re-brand, comes after Netflix officially ended its partnership with the luxury home goods company on March 6. As Ever will now operate independently under Meghan’s leadership.
As Ever’s website—which originally launched last February with a homepage photo of the With Love, Meghan star and her daughter Princess Lilibet walking through a grassy field with the Pacific Ocean in the backdrop—now features clips from the brand’s latest video.
Welcome to the World of As ever,” the mom-of-two captioned the video on Instagram. “What began with fruit from Meghan’s garden, simmered into preserves in her home kitchen, has inspired our curated collections to bring surprise and delight to your every day.”
As ever’s website first launched in 2025 with a new photo of Meghan and her 4-year-old daughter, Princess Lilibet, on the homepage. The intimate image showed the pair walking hand-in-hand across a grassy field, with palm trees and the Pacific Ocean in the background.
Other new footage on the website shows Meghan drizzling honey on a dessert and walking through an orchard.
Last year, Meghan shared a post on Instagram in which she thanked “the fellas” in her team for being “the best partners” on her journey with As ever, which included a photo with the founder of Made by Article, Ryan Sax.
“You have supported and believed in my creative vision since The Tig, and here we are all these years later creating magic in a different way. Thank you for being the best partners through thick and thin. My heart feels so full,” Meghan wrote in the caption, also dedicated to photographer Jake Rosenberg and makeup artist Daniel Martin.
Sax told PEOPLE last year about their working relationship, which dates back to 2014 with The Tig, her now-defunct lifestyle blog.
“We launched The Tig in May 2014 on Cinco de Mayo, and on the day that we launched the site, she showed up at our studio unannounced,” Sax said. “She had handwritten notes and a bottle of Tignanello, which is the one that inspired the name, for everyone on our team. She was showing her appreciation for the work that we had done on the project, and that doesn’t often happen in person like that with gifts. That was always something that stood out.”
Article also worked on Archewell, Sussex Royal and Travalyst with the Duke and Duchess of Sussex.
“While there are more people involved, we’ve been working hand in hand with Megan, as we always have on the creative, and I think it’s really great,” he said.
