The time has come for all beauty PRs, company owners and affiliate marketing managers to enter products into Top Santé Haircare Awards 2024!

The awards will be published in the December issue of Top Santé (on sale 25th October) and will also be shared in full here on our website, on the Top Santé social media channels, as well as with Kelsey’s wellbeing audience of 2.4million.

The categories are:

  1. Best shampoo for fine/thinning hair
  2. Best conditioner for fine/thinning hair
  3. Best shampoo for dry hair
  4. Best conditioner for dry hair
  5. Best shampoo for curly hair
  6. Best conditioner for curly hair
  7. Best shampoo for coloured hair
  8. Best conditioner for coloured hair
  9. Best shampoo for Afro-Caribbean hair
  10. Best conditioner for Afro-Caribbean hair
  11. Best shampoo for white/grey hair
  12. Best conditioner for white/grey hair
  13. Best conditioning mask – fine hair
  14. Best conditioning mask – coarse hair
  15. Best scalp treatment – fine hair
  16. Best scalp treatment – oily hair
  17. Best volumiser
  18. Best smoothing serum
  19. Best dry shampoo
  20. Best hair gadget
  21. Readers’ Choice: Favourite haircare brand


  • We are looking for products targeted at women aged 40+.
  • Please do not submit products containing phthalates, petrochemicals, sodium lauryl sulphate, sodium laureth sulphate, or polysorbate 80.
  • Best shampoos and conditioners are open to both liquid and bar formulas.
  • Best hair gadget – this can be manual or electronic (massagers, combs, scalp stimulators, brushes, dryers, straighteners, stylers, etc)
  • All categories are open to products sold online, in supermarkets and through MLMs and/or shopping channels.
  • Five products will be shortlisted per category (except reader-voted one).
  • If shortlisted, you will be notified w/c 22nd July and asked to send out 5 samples (NOTE: these will need to go to different addresses, not all to one address). Only 2 samples need be sent for best gadget.
  • IMAGES: You must also upload high-resolution cut out images of entered products during the entry process. Failure to do so may mean no longer being shortlisted.
  • Reader’s Choice: This will be on Voting will open 22nd July and close 6th September – please encourage your followers to vote!
  • The winners will be announced in the December 2024 issue, on sale 25th October, as well as on the website and on social media around the same time.
  • To find out about advertising opportunities and use of award logos, contact Licensing Sales Manager Cerie McGee on 07950 810338 or


Click here to be taken to the entry form.

  • You can enter more than one product, from the same brand or different brands, into each category.
  • Deadline for entries: 11.59pm on Tuesday 16th July, 2024

All the best!


Editorial Director – Top Santé